Rico Rinaldi debuts his exclusive Summeraya RTW 2025 solo fashion show at Menara Ken TTDI, introducing inclusive sizing up to 3XL, with plans to expand to 5XL next year. Despite rising fashion costs, prices remain affordable between RM259 and RM349, ensuring premium quality stays accessible.

The collection features modern baju kurung, kebaya, and kebarung with signature floral motifs, and almost all pieces are breastfeeding-friendly. Rico also debuts a Raya handbag line with six exclusive designs, including a Richiamo Coffee collaboration inspired by local drinks like teh tarik and cappuccino. Additionally, his Objet Home Malaysia collaboration brings a Raya dining set, blending fashion with home décor.

The fashion show, emceed by Dayah Bakar, features Buttonscarves Beauty as the official makeup partner. Powered by TikTok Shop, the event is supported by Callisto Co Eyewear, Good Virtues Co, and Aroma Maison. The Summeraya RTW 2025, handbag collection, and Raya dining set will be available until March 2025, just in time for Hari Raya.

“I believe fashion should be accessible to everyone. That’s why, even with all the talk about rising prices, I’ve kept my collection affordable without compromising the quality people expect from a designer brand. Expanding to 3XL is a step towards inclusivity, and I’m excited to announce that next year, we will extend sizing up to 5XL. The new handbag collection also gives people more options to express their Raya style.”